SEO stands for ‘search engine optimization’. It is the practice of increasing both the quality and quantity of traffic to our website through unpaid results on search engines (organic results).
At Web in Tourism, we place particular importance on SEO optimization as tourists primarily seek solutions through search engines (mainly via Google) to fulfill their accommodation, dining, and entertainment needs.
Why is SEO so crucial?
While advertisements and social media can boost website traffic, the majority of online traffic is driven by search engines, specifically through organic search results.
Organic search results are considered more reliable by users and receive more clicks than ads. For instance, out of all searches in the U.S., only ~2.8% of people click on paid advertisements.
In short, SEO has 20 times more potential to bring in traffic compared to advertising (PPC) on mobile and computers.
User searches related to tourism are continually increasing, and statistics show that users feel comfortable making hotel reservations and booking travel packages using their mobile phones. All of the above highlights the importance of SEO for tourism businesses.
Why choose Web in Tourism?
Web in Tourism team will help improve your website’s SEO after studying your goals, the field you are active in, and the competition.
Our experience, search and study of Google’s guidelines, and the tools we use, allow us to make a site Google-friendly and know what to avoid.
What to consider when choosing a company to do the SEO for my website
A common trap for those seeking a company or SEO expert is believing in secret recipes. If someone claims to know how Google’s algorithm works and has secret optimization techniques but cannot disclose their methodology, it’s advisable to be very cautious.
It is also crucial to avoid so-called ‘Black hat SEO’ techniques, which attempt to ‘trick’ search engines. These techniques put your website at risk, as if a website is penalized by Google, it may be entirely removed from search results. This is another reason why choosing a SEO expert or company is crucial.
